Brevo Pricing Plans Explained — Which Plan is Right?
A clear breakdown of every Brevo pricing plan in 2026 — Free, Starter, Business, and Enterprise. Find out which plan fits your email volume and business needs.
One of the first questions people ask about Brevo is: how much does it cost? The answer depends on how you use it — and that's actually what makes Brevo's pricing model refreshingly fair.
Unlike most email marketing platforms that charge based on your number of contacts, Brevo charges based on how many emails you send per month. If you have 50,000 contacts but only email them once a month, you pay for 50,000 sends — not for storing 50,000 contacts.
Let's break down each plan.
Free Plan
Brevo's free plan is genuinely useful — not a crippled version meant only to frustrate you into upgrading.
What's included:
- 300 emails per day (no monthly cap)
- Unlimited contacts
- Drag-and-drop email editor
- Email template library
- Basic marketing automation (limited workflows)
- Transactional email (SMTP)
- Real-time reporting
- SMS marketing (pay per SMS)
- Chat widget for your website
Who it's for: The free plan is ideal for solo founders, bloggers, and small businesses with a modest list who email infrequently. If you send fewer than 9,000 emails per month (300/day × 30), you can stay on the free plan indefinitely.
Limitations to know: Emails sent on the free plan include a "Powered by Brevo" badge in the footer. You also get limited customer support (email only, slower response times) and limited access to advanced automation features.
Starter Plan
The Starter plan removes the daily send limit and is designed for growing businesses with regular send schedules.
Starting price: From approximately $9/month for 5,000 emails/month
What's included (everything in Free, plus):
- No daily send limit
- Send limit based on your chosen tier (5K, 20K, 40K, 60K, 80K, 100K+ emails/month)
- No Brevo logo in email footer
- Basic reports and analytics
- Email support
Who it's for: Businesses that send regular newsletters or campaigns to lists of a few thousand subscribers. If you're emailing your list once a week and have 1,000–2,000 subscribers, the Starter plan is likely the right entry point.
Limitations: Advanced automation is still limited. A/B testing and multi-user access are not included. For those features, you'll need Business.
Business Plan
The Business plan is where Brevo becomes a serious marketing platform. It unlocks the features that professional email marketers and growing teams need.
Starting price: From approximately $18/month
What's included (everything in Starter, plus):
- Advanced marketing automation
- A/B testing for email campaigns
- Multi-user access (useful for agencies and teams)
- Send time optimisation (Brevo determines the best time to send to each contact)
- Advanced open and click reporting
- Landing pages
- Priority phone and chat support
Who it's for: E-commerce businesses running cart abandonment and post-purchase flows. SaaS companies using behavioral automation. Marketing teams managing multiple campaigns. Agencies managing client accounts.
If automation is a core part of your strategy — and it should be — the Business plan is the minimum viable plan.
Brevo Enterprise
Enterprise is a custom-quoted plan for large businesses and high-volume senders.
What's typically included:
- Dedicated IP address (critical for very high-volume senders)
- Custom monthly email volume
- Dedicated account manager
- Custom onboarding
- SLA (Service Level Agreement) guarantees
- Advanced security features
- SSO (Single Sign-On)
Who it's for: Companies sending millions of emails per month, enterprises with complex multi-team setups, and organisations with strict compliance requirements.
Which Plan Should You Choose?
Here's a simple decision guide:
| Your situation | Recommended plan |
|---|---|
| Just starting, less than 9K emails/month | Free |
| Growing list, regular newsletters | Starter |
| Running automations, need A/B tests | Business |
| Large list, dedicated IP needed | Enterprise |
Brevo vs Competitors on Price
At comparable email volumes, Brevo is generally cheaper than Mailchimp, ActiveCampaign, and Klaviyo. The contacts-based pricing model of competitors often becomes expensive as your list grows — even if you're not emailing everyone frequently.
Brevo's approach rewards focused, strategic sending over blasting your entire list every week.
Can You Change Plans?
Yes. Brevo makes it easy to upgrade or downgrade at any time. Upgrades take effect immediately. Downgrades typically take effect at the end of your current billing cycle.
You can also purchase additional email credits as a top-up if you occasionally need to send more than your plan allows.
Brevo's free plan includes unlimited contacts and 300 emails/day — no credit card needed.
Brevo Pricing at a Glance
| Plan | Price | Emails/Month | Key Features |
|---|---|---|---|
| Free | $0 | 9,000 (300/day) | Unlimited contacts, basic automation, SMTP |
| Starter | From $9/mo | 5,000–100,000 | No daily limit, no Brevo logo |
| Business | From $18/mo | 5,000–1M+ | Advanced automation, A/B testing, multi-user |
| Enterprise | Custom | Custom | Dedicated IP, SLA, custom onboarding |
All plans include unlimited contact storage. See full pricing on Brevo →
Ready to apply this in Brevo?
Brevo's free plan gets you started with 300 emails/day — no credit card required.
Try Brevo Free →